Mobile & Tabs
Kapil Sibal launches the Nokia 114 with Urdu language support
TT Correspondent |  |  13 Sep 2013
Call it political expediency or love for technology, telecom minister Kapil Sibal who is rarely seen on phone launch events on Thursday launched dual-SIM budget phone Nokia 114 with Urdu language capability. The Nokia 114 is priced at Rs. 2,579. Nokia device business was acquired by Microsoft early this month and is struggling to regain its market in India. While Nokia with this launch is targeting 15 crore Urdu speaking people in India, it may also fetch some political benefits to the government. The company claimed that this is the first ever phone with Urdu language option in the country. The company claimed that the initiative is aimed at democratizing the reach and benefits of mobile telephony for consumers. The company said that the device offers the innovative cloud-accelerated Nokia Xpress browser experience allowing users to consume less data by up to 90%, by compressing websites in the cloud. The phone has been optimized to provide a long-lasting battery life, with over 10 hours of talk time and nearly a month's standby, meaning that consumers can stay in-touch and entertained all day long. Nokia 114 is a Dual SIM phone, featuring the benefits of Nokia's unique, industry leading Easy Swap technology. This enables users to switch between SIMs quickly without having to remove their battery or turn off their phone. The Easy Swap technology can personalize and remember up to five different SIM cards, giving consumers full control over their mobile bills. Nokia is the first company to introduce regional language content in 11 Indian languages since 2008- Hindi, Malayalam, Tamil, Telugu, Kannada, Gujarati, Bengali, Oriya, Assamese, Punjabi, and Marathi. Nokia said it is the first company to introduce an in house app called Akshar for the Asha Touch range of affordable smartphones. Akshar supports 11 Indian languages and allows consumers to interact in their local language. Telecom Minister who inaugurated the device said that India today has one of the largest Urdu speaking populations in the world and this will benefit the over 15 crore Urdu speaking people in India.” P.Balaji, Managing Director, Nokia India, said, “We were the first mobile company to support content and user interface in 11 Indian languages in India. Introducing Urdu keymat in Nokia 114 is another such initiative to reach out to our consumer across the country.”

Ajeet Kumar PGDM 1st year